Hi readers,
As I make this post, people across India are celebrating the triumph of good over 'corrupt'. The union government has shown sure tell signs of bringing the Jan Lok Pal Bill in the parliament for debate and given the trouble the Government has faced in thwarting the bill from reaching the parliament floor; nobody is expected to act foolish enough to oppose the bill on the floor. In fact the reason it fought so hard to prevent the bill from reaching the floor was because it knew too well that once the bill gets introduced not backing it would be a political harakiri i.e. any one opposing the bill could happily kiss his political career goodbye. Thus, cornered by the brilliant frontal attack staged by Anna and his guerillas thwarting government to finally give in.
There are a number of lessons from the strategy adopted by members of team Anna for Corporate India. Though on the face of it, it looks as if an honest leader has singlehandedly raged a fight against the biggest institutional perpetrator and protector of corruption and won. However a closer look will reveal that the results have actually come on the back of  solid strategy crafted by a bunch of extraordinary strategists in Anna Hazare's team. Anna, himself is no more than a face which was needed to lend credibility to the entire 'operation'. This must however not be construed to mean that Anna was inconsequential, Anna was essential for driving in the image of a common man's everyday struggle with rampant corruption into the minds of people. Remember, the sudden rush of blood one felt when we saw a righteous, honest and old Anna being whisked away by police. For one moment, every individual who didn't have a vested interest with the government's stand, saw themselves standing in Anna's place. For all I believe, this is exactly what his guerrilla's wanted to accomplish when they choose Anna as their face.
I will try to highlight my understanding of the key reasons for the overwhelming success of 'i am Anna' campaign in my subsequent posts.
YF - IThink.
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